Beanstalk's Tinderbox to rep Call of Duty

Beanstalk's digital division will support the blockbuster games franchise by expanding the European consumer products footprint.
Author:
Publish date:
Social count:
0
Screen Shot 2017-05-04 at 14.50.34.png

Beanstalk's newly formed digital division Tinderbox will represent blockbuster videogame franchise Call of Duty, it has been announced.

Tinderbox has confirmed plans to expand the European consumer products footprint, and create new touchpoints with fans beyond the award-winning and critically-acclaimed franchise. 

Call of Duty: Infinite Warfare and Modern Warfare Remastered secured Call of Duty as 2016’s No.1 top-selling console video game franchise worldwide for the seventh time in the last eight years, despite lukewarm fan reception to the initial reveal of Infinite Warfare, and the franchise continues to be a pop culture juggernaut worldwide.

The reveal of Call of Duty: WWII last week, represented a renewed enthusiasm for the franchise, with fans and critics offering an overwhelmingly positive response to the game's Saving Private Ryan-inspired second world war setting.

“Call of Duty is one of the most iconic videogame franchises in history. Its reach extends into the fabric of pop-culture with references in all forms of media, globally," commented Dan Amos, head of Tinderbox.

"Tinderbox is proud to join the team at Activision in developing consumer product extensions for this massive franchise throughout Europe. Call of Duty has potential across a broad range of categories and distribution channels; we are excited to begin work and look forward to great program extensions to come.”

“We are thrilled to partner with Tinderbox to build our Call of Duty consumer products footprint in Europe,” added Ashley Maidy, vice president of global consumer products, Activision Publishing. “Tinderbox truly understands the Call of Duty franchise’s place in entertainment and pop culture. This, combined with their expertise in building major brand extension programs, provides us with an opportunity to reach our fans outside of the core game through a variety of highly relevant, global product extensions.”

You can view the announcement trailer for Call of Duty: WWII below.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.