Coolabi and Maximum Games team up for Beast Quest launch - Licensing.biz

Coolabi and Maximum Games team up for Beast Quest launch

Coolabi will support the game with an intensive multi-platform marketing campaign.
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Independent international media group and right owner Coolabi Group has teamed up with game publisher Maximum Games to launch action-adventure game, Beast Quest on PS4, Xbox One and PC.

Developed by Torus Games, Beast Quest is based on the hit fantasy book series by Adam Blade. The game is available now in the US, with the UK launch to follow on Friday, March 16th.

To support the release, Coolabi has invested in three weeks of television advertising in the UK which will run from March 16th on popular TV channels such as Disney Channel, Nickelodeon, CITV and Cartoon Network.

Maximum Games is funding a significant video advertising campaign with SuperAwesome, one of the largest kid’s digital marketplaces in the world which reaches over 300 million kids per month across mobile, web and online video. The month-long campaign will target multiple territories including USA, UK, Germany and France, with a focus on the 7– 12 age group.

Andy Robertson, who produces YouTube channel FamilyGamerTV will also support the launch with promotional videos shared across social media and gamer-focused websites.

In addition to work with key influencers, Maximum Games has also secured competitions across key press including The Mirror Online and The Fun (supplement of The Sun).

Marketing support by Beast Quest book publisher, Orchard Books, includes promoting the game through a series of banners on the Beast Quest website and newsletters. Adverts for the game are printed within the latest Beast Quest book series, due to be released in April 2018, and they will host competitions on Hachette Kids and Orchard Books’ Twitter pages.

“We are delighted to be kick-starting this fully integrated marketing campaign with the amazing team at Maximum Games, after working closely with them on the development of the game over the last year,” said Naomi Dare, head of digital at Coolabi.

“The new console game is another great step in the evolution of Beast Quest, and provides us with the opportunity to create even more noise about the brand as a whole to a wider audience. We’re really excited to see what Beast Quest fans, old and new, think of it!”

The Beast Quest franchise boasts an impressive legacy, with more than 120 books published, selling over 18 million copies globally. Last year, the book series celebrated its 10 Anniversary and Working Partners, a Coolabi company, announced a new deal in 2016 with Orchard Books to continue publishing through to 2026.

The new console game product release follows the success of the Beast Quest gaming app, co-produced by Coolabi and Miniclip, which was launched in 2015 and has more than 10 million downloads to date. 

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