Bendy inks deal with PhatMojo

PhatMojo has been named master toy licensee for TheMeatly Games' title Bendy and the Ink Machine.
Publish date:
Social count:
Screen Shot 2017-05-24 at 10.14.17.png

TheMeatly Games and PhatMojo have announced their master toy partnership for the fast-rising video game franchise, Bendy and the Ink Machine.

The licensing agreement will include a line of toys, plush, collectables, apparel, accessories, cosplay, and more.

Under the worldwide deal, PhatMojo will also manage the game’s overall consumer products licensing program on behalf of TheMeatly Games. Initial product offerings will be available this summer.

First released in February 2017, Bendy and the Ink Machine is a first-person puzzle, action, horror video game developed by TheMeatly Games. Episodic in structure, the game continues to build from the first chapter with each release. Chapter Two was released April 18th, further multiplying its audience. Chapter Three is set to launch later this year, with Chapter Four and Chapter Five development expected soon after.

“Bendy is matching the same key touchpoints as the early days of Minecraft," commented Jason Kraus, PhatMojo CSO. "In our roles prior to forming PhatMojo, our team produced the product programs at the height of that brand. We can’t wait to do the same for Bendy.”

“Mike Mood and theMeatly have created something that is unequivocally amazing," added Shawn McCarthy, CEO of PhatMojo.

"Bendy is quite simply one of the best games we’ve seen in years, and the elements of the gameplay and story are second to none. Above everything else, Mike and theMeatly care about their community, which is one of the many reasons that Bendy has the makings of an excellent franchise for the long-term.”


Screen Shot 2017-03-14 at 10.12.06.png

Generation Gaming: The rise of video games in licensing

With gaming overtaking film as the largest entertainment industry in the world, there has never been a better time to embrace the cross-generational appeal of licensed video games product. With more game franchises pushing into the toys space, Jack Ridsdale examines why this growing market has not yet cracked the mainstream.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.