Bioworld launches Playstation inspired accessories

The range has been launched at the Who’s Next trade show in Paris.
Author:
Publish date:
00playbag.jpg

BioWorld Europe has launched a new collection of accessories inspired by the classic PlayStation look.

The range has been launched at the Who’s Next trade show in Paris.

Developed in collaboration with Sony Computer Entertainment Europe, earlier successful lifestyle collections have included Killzone, The Last of Us, Infamous Second Son and LittleBigPlanet.

The collection includes sublimation printed tees, Original PlayStation® shaped bags & backpacks, belts, buckles, keychains and much more.

The range will be available coming spring/summer in selected fashion boutiques and high street retailers.

“PlayStation still retains cult status twenty years after it first launched and these special product releases are bound to become must-have items for both PlayStation fans and fashion conscious consumers," said David Evans, european licensing manager, Sony Computer Entertainment Europe.

"Our partnership with Bioworld Europe is part of an ongoing strategy to push growth in the apparel category, and I have no doubt that their design and retail expertise will help us drive the brand forward during this exciting time for the business.”

Bioworld Europe CEO, Gilbert El-Kalaani, added: “We are excited to be taking our collaboration with Sony Computer Entertainment Europe to the next level with our exclusive collection of the iconic PlayStation; the Bioworld accessories and apparel collection is created to appeal both to the gamer and the fashion conscious.”

Related

Featured Jobs