The Overwatch League is building on its launch momentum with the appointment of a new head of eSports licensing.
Veteran global sports and entertainment licensing executive, Daniel Siegel, has now joined the team as he looks to build on the momentum of Blizzard Entertainment’s professional eSports league.
In the newly created position of head of eSports licensing, Siegel will help drive extended investment in the entire Overwatch eSports ecosystem, following a successful opening week of competition, which drew more than 10 million viewers worldwide.
“We are thrilled to see what Daniel can do for our highly-engaged fans given his wealth of experience and tremendous track record with iconic global sport and entertainment brands over the years,” said Pete Vlastelica, president and CEO of Blizzard Entertaiment’s Major League Gaming division.
“Licensing and partnerships have become an increasingly important part of how the Overwatch brand is promoted and presented to eSports fans all over the world. We very much look forward to working with Daniel to create new wyas for fans to connect with their favourite Overwatch teams and heroes.”
The Overwatch League was launched in January at the Blizzard Arena Los Angeles with intense competition between all 12 of its global teams, buoyed by a two year deal with the social video service Twitch, the Overwatch League’s exclusive worldwide third party digital broadcast partner.
The Overwatch League is further supported by sponsors HP, Intel, Toyota, T-Mobile and Sour Patch Kids.
“There’s been such an overwhelming response for both real-world and virtual merchandise for the Overwatch League,” Siegel said. “But we haven’t even scratched the surface of what’s possible when it comes to creating an immersive, multi-platform experience for fans. We can’t wait to bring them more innovative goods and services to help them celebrate their favourite Overwatch heroes.”
Most recently, Siegel served as vice president of licensing at WME-IMG for ten years, where he was responsible for developing and implementing licensing strategies for IMG’s clients, securing worldwide rights to represent a number of brands including Jeep, Chrysler, Dodge and RAM.
He also managed new licensing partnerships on behalf of entertainment clients including EA Sports, ESPN, Wayne Gretzky, Serena Williams and 20th Century Fox.