Boomerang signs up for Sega's Sonic Boom

New CGI series to debut in UK on Monday, June 1st.
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The first ever CG animated cartoon series for the Sonic brand - Sonic Boom - will hit UK screens courtesy of Boomerang this summer.

Co-produced by SEGA of America and OuiDO! Productions, the all-new Sonic Boom will premiere exclusively on Boomerang on Monday, June 1st at 4pm.

The TV series consists of 52 x 11-minute standalone episodes. The CG animated cartoon has already seen a successful launch in the US on Cartoon Network, and has been proving a big hit on Gulli and Canal J in France. Packed full of high-adrenaline action, every episode starts from a small character-driven story and explodes into an epic tale of adventure, saving the world and robot battles.

Sean Gorman, director of kids’ channels UK, Turner Broadcasting, said: “We are thrilled to be working with SEGA Europe to launch Sonic Boom on Boomerang this June. Boomerang offers kids an exciting mix of family favourites and beloved classic cartoons, from Scooby Doo to The Tom and Jerry Show and Looney Tunes. We think Sonic Boom is the perfect fit and we can’t wait to add the show to our exciting comedy and adventure line-up.”

Jason Rice, director of brand licensing EMEA, SEGA Europe, added: “We are delighted to be partnering in the UK with Boomerang this summer. The channel is a great fit with our Sonic audience sitting alongside other established boys TV series. The show has already received fantastic reaction in other key markets and we look forward to the continued momentum building here."

Sonic Boom is the new branch of the Sonic universe, that debuts a new look for Sonic and friends. The TV series which features the new look Sonic and friends, will be supported with an extensive global licensing programme, which is anchored by new master toy partner TOMY.

For more than two decades Sonic the Hedgehog has been one of the world’s biggest gaming icons, with over 70 video game titles, four animated series, and an extensive global merchandising line to his name.

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