BRAND PROFILE: Halo

Video games month continues with a look at one of the biggest entertainment launches in history.
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Every developer will tell you that their game is supported by a deep and diverse game world with a compelling and rich game story - but none seem to have the same kind of reach as the Halo franchise.

Recently, US technology magazine Wired described the series as "more than just a game: it's a cultural touchstone, a Star Wars for the thumbstick generation." It's not wrong - using the story arc and universe laid out in the three Halo games, publisher Microsoft, developer Bungie and a host of partners have stepped up to extend the franchise in various ways.

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Halo

Every developer will tell you that their game is supported by a deep and diverse game world with a compelling and rich game story - but none seem to have the same kind of reach as the Halo franchise.

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