The new deal will see BRB develop a merchandising programme for Spain and Portugal.
The PlayStation brand incorporates the PlayStation logo, the format logos: PS one, PlayStation®2 (PS2), PSP (PlayStation Portable) and PlayStation 3 (PS3), Dualshock wireless controller designs and well know PlayStation symbols and phrases like ‘The Game is Just the Start’.
Richard Woolf, director of licensing at Target Entertainment Group said: “We are confident BRB will deliver a successful licensing programme for the PlayStation brand and game titles. They are committed and enthusiastic, making them the ideal choice as our agent.”
Javier Biern, sales manager at BRB Internacional, added: "Our retail clients are really keen to start working with Playstation’s outstanding IPs. We are looking forward to ensuring these famous gaming characters and brands jump out of the consoles and into consumer products ranges.”