Bulldog Licensing has confirmed a fleet of UK partners for the highly-anticipated video game which launches on Playstation 4, Xbox One and PC today.
The firms on board for the brand licensing program include Trademark and Insert Coin (both apparel), Rubber Road and Level Up Wear (both apparel and accessories) Imagine 8 (gift and stationery) and GB Eye (wall décor, badges, travel card holders, mugs, keyrings, stationery, glassware). Merchandise will hit shelves across a host of major retailers throughout Europe.
“Mass Effect: Andromeda is part of one of the biggest video game franchises on the planet, so there is huge anticipation about this launch,” comments Bulldog MD Rob Corney. “Licensees are understandably keen to tap into this excitement and there is a very strong programme in place, which is only going to get bigger - as this is one hot brand!”
Andromeda is the fourth installment of RPG series, developed by BioWare and published by EA. In the game, the player takes the role of a Pathfinder – a soldier tasked with discovering new planets in the Andromeda Galaxy in gameplay that mixes elements of the role playing game, shooter and adventure game genres.