Capcom taps Bits + Pixels for Resident Evil and Street Fighter licensing collabs - Licensing.biz

Capcom taps Bits + Pixels for Resident Evil and Street Fighter licensing collabs

“Brand collaborations are undeniably very prevalent and increasingly impressive within pop culture and entertainment IPs."
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Capcom has signed Bits + Pixels Agency to work on a roster of high profile creative collaborations for the firm’s most popular gaming brands.

The company has been brought on board to develop a number of collaborations to celebrate the likes of Resident Evil, Street Fighter and Monster Hunter, as well as placing them in front of new and untapped audiences.

“We are delighted to have Bits + Pixels come on board and are looking forward to seeing what imaginative collaborations they come up with, putting our multimillion selling franchises in front of a much wider audience,” said Antoine Molant, EMEA marketing director, Capcom.

Sandra Arcan, co-director at Bits + Pixels, added: “We are thrilled to be working with Capcom and are he fans of its franchises.

“Brand collaborations are undeniably very prevalent and increasingly impressive within pop culture and entertainment IPs.

“We certainly have shared vision of how impactful partnerships could really speak to audiences both existing and untapped, and we’re very excited to get started on some very cool, perhaps slightly unexpected and hopefully stand-out projects.”

Capcom will now be joining Blizzard Entertainment on Bits + Pixels’ growing roster.

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