Casper heading to iPhone and iPod Touch

Classic Media property makes the move onto Apple handsets.
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Classic Media has signed a deal with games publisher Mastertronic and developer Codemonkeys to bring Casper's Scare School to the iPhone and iPod Touch handsets.

Launched to coincide with the Halloween period, Spooky Sports Day is available on digital download from Apple's app store.

"iPhone has for a long time been a very attractive proposition for the company and we are thrilled to be bringing Casper to the app store," said David Tovey, licensing manager at Classic Media. "This extends the brand's outreach into the digital space and complements the ongoing brand activity surrounding Casper's 60th birthday.

"Casper's Scare School will be scheduled heavily on Boomerang UK during the Halloween season and the brand is currently embarking on a retail tour of all major Westfield shopping centres in the UK."

Meanwhile, over in the US the celebrations for the 60th anniversary are beginning. As well as the new TV series, Dark Horse Comics will release a hardcover graphic novel featuring a reprint of Casper's first ever comic book in the autumn.

New apparel lines will be released by Local Celebrity (juniors) and Mad Engine (men and boys), while online retailer Zazzle will be offering a limited edition glow in the dark t-shirt on Halloween weekend. Briefly Stated will also refresh its junior loungewear, daywear and sleepwear.

Several DVD releases are also planned, American Greetings will add new designs to its Casper greeting card line and Lionel Trains will debut its collectible Casper-themed model car.


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