Actor and pantomime veteran Christopher Biggins (pictured, right) has launched a series of Myro: The Smallest Plane in the World audio books and apps.
The I'm A Celebrity Get Me Out Of Here TV show winner narrated the children's audio books, which launched on October 30th.
Myro was created by Nick Rose (pictured, left) after he bought a Microlight in 2004, flew it around Australia, and was inspired to create a brand based on the vehicle.
Biggins promoted Myro to over one million viewers on ITV's Loose Women show, as well as a radio campaign which included interviews on Heart FM.
He wants the brand to expand into a TV show and, of course, a stage show play.
Biggins said: "I’m very excited to be narrating Myro, The Smallest Plane in the World. I had such a great experience in the Australian jungle, and now it is time to bring my love of the country to a new generation of children.
"My aim is to see Myro move onto the small screen as a TV series and then into theatres as a stage play – so watch this space, as like Myro, I think these exciting new productions will take off."
Creator Nick Rose added: "There is strong demand for a learning-based storybook and app targeted predominately at boys, and I’m very pleased to be bringing Myro to market.
"Christopher Biggins is such a professional and the warmth and enthusiasm that he brings to the Myro series is extraordinary."
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.