Cut the Rope stars in Daily Mirror giveaway

Competition in today's newspaper highlights key licensees.
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A special Cut the Rope reader giveaway is featured in today's (Thursday July 25th) edition of the Daily Mirror, highlighting a number of the brand's licensing partners.

The newspaper's readers will be invited to visit and answer a simple question to be in with the chance of winning a prize haul.

The promotion has been arranged by The Mirror and ITV Studios Global Entertainment.

The prizes have been supplied by licensees including Vivid, Spearmark, Pedigree and Inspirationworks.

Vivid will launch the new feature plush Candy Monster Om Nom; Inspirationworks will offer its new Kurio 7S tablet featuring Cut the Rope games; Spearmark will offer lunch bags and drinks bottles; while Pedigree's Sticker and Poster Activity Annual will complete the prize line-up.

The competition runs in conjunction with an app promotional giveaway which begins on Monday July 29th.

With every download of the e-edition of the Mirror, readers will have the chance to download the iOS tablet version of Cut the Rope to their iPads, and play the game for free.

"This competition is a great chance to spread the word about the Cut the Rope brand to an even wider audience," said Trudi Hayward, SVP, global merchandising, ITV Studios Global Entertainment. "We're delighted to be working with one of the top selling dailies in Britain to offer Om Nom fans old and new even more of the fun and excitement they have come to expect from their favourite candy eating monster."

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Brand Profile: Cut the Rope

Trudi Hayward, SVP, Head of Global Merchandising, ITV Studios Global Entertainment, tells why the licensing plan for Cut the Rope looks set to gain momentum in 2014

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