Cut the Rope stars in Daily Mirror giveaway

Competition in today's newspaper highlights key licensees.
Author:
Publish date:
Social count:
0
2_Om Nom.jpg

A special Cut the Rope reader giveaway is featured in today's (Thursday July 25th) edition of the Daily Mirror, highlighting a number of the brand's licensing partners.

The newspaper's readers will be invited to visit www.mirror.co.uk/cuttherope and answer a simple question to be in with the chance of winning a prize haul.

The promotion has been arranged by The Mirror and ITV Studios Global Entertainment.

The prizes have been supplied by licensees including Vivid, Spearmark, Pedigree and Inspirationworks.

Vivid will launch the new feature plush Candy Monster Om Nom; Inspirationworks will offer its new Kurio 7S tablet featuring Cut the Rope games; Spearmark will offer lunch bags and drinks bottles; while Pedigree's Sticker and Poster Activity Annual will complete the prize line-up.

The competition runs in conjunction with an app promotional giveaway which begins on Monday July 29th.

With every download of the e-edition of the Mirror, readers will have the chance to download the iOS tablet version of Cut the Rope to their iPads, and play the game for free.

"This competition is a great chance to spread the word about the Cut the Rope brand to an even wider audience," said Trudi Hayward, SVP, global merchandising, ITV Studios Global Entertainment. "We're delighted to be working with one of the top selling dailies in Britain to offer Om Nom fans old and new even more of the fun and excitement they have come to expect from their favourite candy eating monster."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

cuttherope.png

Brand Profile: Cut the Rope

Trudi Hayward, SVP, Head of Global Merchandising, ITV Studios Global Entertainment, tells Licensing.biz why the licensing plan for Cut the Rope looks set to gain momentum in 2014

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.