Disney looks to build on Toy Story hype - Licensing.biz

Disney looks to build on Toy Story hype

Nintendo Wii game and resort attraction to bolster brand ahead of Toy Story 3 release in 2010.
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Disney is building up to the eagerly awaited release of Toy Story 3 in 2010 with the roll out of a new video game and a theme park attraction.

Toy Story Mania will be released exclusively for Nintendo's Wii system in the autumn. It will showcase a number of games based on the new Disneyland Resort and Walt Disney World Resort attraction, which is an interactive experience requiring 3D glasses and involving rapid or quick firing shooting galleries.

In addition to galleries adapted from the attraction, the game will include new and original galleries, plus a series of mini games, all featuring the characters from the movie.

"The Toy Story franchise is a fun, dynamic and heart warming series containing characters and themes that connect with every age group," said Craig Relyea, senior VP of global marketing at Disney Interactive Studios. "Toy Story Mania combines those popular elements with the unique antics of the new theme park attraction for the ultimate in family entertainment."

The Disney Digital 3D theatrical re-release of Toy Story is due to open in October, followed by the 3D re-release of Toy Story 2 in February 2010.

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