EA planning Euro 2008 blitz

England may not be in it, but traditional video game release will join licensed product drive for football tournament.
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The England team may not be making the trip to Austria and Switzerland this summer, but the licensing and merchandising push for Euro UEFA 2008 goes ahead undetered, with Electronic Arts due to roll out the official video game of the tournament.

UEFA Euro 2008 will feature visual representations of the world's most famous football players, with a more accessible, faster paced and responsive version of the EA Sports engine, plus all the teams and official stadiums that will be part of the football showcase.

There will also be a new game mode called Captain Your Country, which will enable gamers to put themselves on the pitch, earn the captaincy of their team and 'inspire their country to glory'.

"Our game celebrates the passion fans have for their national teams by capturing all of the national rivalries in-game, and enabling you to captain your country or play as your heroes and inspire them to glory," said lead producer Simon Humber.

"We have taken our soccer engine to another level and added innovative new features to create a video game that captures and simulates the real-world soccer experience and all the emotion of this global event."

UEFA Euro 2008 is due for release on Xbox 360, PlayStation 3, PlayStation 2 and PSP. It will also be available on PC and mobile in Europe.

Release date in Europe is April 11th, while it will be available in North America from May 20th.


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