Egmont brings Angry Birds titles forward to meet demand - Licensing.biz

Egmont brings Angry Birds titles forward to meet demand

Two new joke books to hit shelves this autumn; New activity title on the way for Christmas.
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Publishing house Egmont has brought forward the publication of two new Angry Birds Joke Books following 'exceptional' demand from retailers and consumers.

Angy Birds Space Joke Book and Angry Birds Seasons Joke Book are now due to hit shelves this autumn.

"Angry Birds has already proved to be a publishing phenomenon," said Gillian Laskier, group sales director at Egmont UK.

"We have been reprinting the Angry Birds Joke Book since it launched late last year at such a pace that, in order to keep up with demand, we have pulled forward the publishing of joke books two and three."

Furthermore, Egmont has launched its first activity title starring the Angy Birds in a search and find book. filled with artwork, the title is available now, retailing at £6.99.

In addition to this, the publishing house will also publish a novelty title in time for Christmas called Angry Birds: The Great Egg Hunt Press Out and Play. The book will encourage kids to help the characters follow a map and solve clues. The title will retail at £14.99.

Laskier concluded: "We are excited to have brought to market our first Angry Birds activity title: Angry Birds Search and find and our higher priced novelty format: Angry Birds Press out and Play will make a great gift for the Angry Birds fans later this year.

"Retailers will need to secure their copies - we won't be able to reprint this title as quickly as the joke books."

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