Fifty Shades of Grey to show at BLE

Caroline Mickler lines up the saucy book brand, as well as The Beatles, Moomin, Horrid Henry and Tetris.
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Caroline Mickler is readying her line-up of "massively successful and well known brands" for this October’s Brand Licensing Europe show.

Adult romance sensation Fifty Shades of Grey is certain to cause a stir in the aisles, but Mickler has also got her hands full with The Beatles, Moomin, Horrid Henry and Tetris. 

"We come to this year’s BLE with a portfolio that demonstrates the versatility of this company and its ability to understand and position brands for a wide variety of markets," said Caroline Mickler.

She continued: "But it’s not just about diversity; it’s also about impact. We firmly believe that these are some of the most exciting brands on the market at the moment and we are sure many of the visitors to our stand throughout the show will be keen to be a part of that excitement."

Mickler’s The Beatles licensing programme has seen the fab four forge into a large number of categories, ranging from jukeboxes and calendars to cushions and playing cards, and apparel and accessories.

Moomin has also enjoyed success, with a dedicated Moomin store opening in Covent Garden last December, while Horrid Henry has made further forays into video games, apparel and more following a big screen film release last year.

You’ll find Caroline Mickler’s stand at B085.


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