Fitness First flexes games licence

Healthy gaming craze spurs gym chain to enter the market.
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International gym giant Fitness First has increased its presence in the ‘healthy gaming’ sector with a new range of official peripherals.

In May, the firm put its name to Black Bean and Ubisoft’s Wii fitness title New-U, due for release next month. The publishers claim that NewU is the first product of its kind to feature video ‘personal training’ throughout.

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