Hit Entertainment's former senior VP of commercial development Alessandro Traverso has joined Outfit7 as COO.
He will expand the popular Talking Friends brand across digital, TV and other content platforms.
In the newly created role, Traverso will also be responsible for the management of Outfit7 operations including strategic planning, content development and monetisation, marketing and brand management.
At Hit Entertainment, Traverso spearheaded the business plan for Mike the Knight, and before that he held positions at Discovery Channel and the BBC, amongst others.
“I’m delighted to welcome Alessandro to our executive team,” said Outfit7's CEO Samo Login. “His strategic vision and extensive experience in the media sector will help the company to continue on its growth trajectory by providing entertaining brands for our consumers to enjoy.”
Talking Tom has already expanded beyond apps, with YouTube music singles, a web series, toys and merchandise now on shelves.
Outfit7 is the company behind popular apps such as Talking Tom, which is among the top 10 most downloaded apps of all time. It also says it's one of the world's fastest growing mobile entertainment networks. It has over 170 million monthly active users and more than 800 million downloads to date.
Outfit7 is headquartered in Limassol, Cyprus with subsidiaries in Palo Alto, USA; London, England; Ljubljana, Slovenia; and Seoul, South Korea.
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