GB eye grows video games offering - Licensing.biz

GB eye grows video games offering

Poster specialist adds eagerly awaited Call of Duty to portfolio; actively talking to other publishers.
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GB eye is expanding further into the video games market – the firm has exclusively licensed Activision’s Call of Duty: Black Ops (the biggest selling title of 2010) and will be producing a range of posters for distribution worldwide (outside of North America).

The firm has a selection of designs available, and retail targets include the likes of HMV, Asda, Toys R Us and Blockbuster, while GB eye is also working closely with the independent games trade, opening a range of new accounts.

Video games is a fast growing sector for GB eye. It has already enjoyed success with Black Ops’ predecessor, Modern Warfare 2, as well as a selection of Nintendo, Sonic and PlayStation properties. It is also experiencing strong sales of posters for Halo: Reach and anticipating the same for Assassin’s Creed: Brotherhood.

GB eye’s Max Arguile confirmed that the company is being actively courted by other video game publishers.

“It’s a great position to be in - having the best of the gaming licences and the strongest distribution is doubly attractive to any publisher not already working with us," he said. "2011 will be even stronger than this year.”

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