Gemma teams with Nintendo

Firm snaps up licensing rights for the greetings and gift packaging categories.
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Performance Brands and Gemma International have signed up Nintendo's licensing rights for the greetings and gift packaging sectors.

Gemma's range will be previewed at Spring Fair, before hitting retail in March 2010.

"2009 has seen a shift in the home entertainment market with worldwide video games' sales value exceeding DVDs and Blu-ray for the first time," said Tim Rudd-Clarke, Gemma's licensing director. "It was, therefore, the perfect timing for Gemma to start working with Nintendo, the most iconic games brand."

Gemma will be able to use a variety of Nintendo's popular brands, which include Donkey Kong, The Legend of Zelda, Mario, Animal Crossing, Nintendogs and Brain Training.


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