Hasbro's Battleship comes to Facebook Messenger - Licensing.biz

Hasbro's Battleship comes to Facebook Messenger

More than 1.3 billion Messenger users can now challenge each other and instantly play the board game against friends on their mobile phone.
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Hasbro has partnered with CoolGames to bring the iconic board game to instant messaging platform Facebook Messenger.

Users of the service will be able to instantly challenge their friends to games, as well as random opponents from around the world with CoolGames' matchmaking system.

“We’re excited that we could bring this iconic game, in close collaborationwith Hasbro, to the largest social network in the world," said Laurens Rutten, CEO and founder of CoolGames. "Enhanced by the many social and rich gameplay features that Facebook Instant Games offers, millions of new users can now experience Battleshipon their smartphones.”

"CoolGames successfully adapted Battleshipto fit messenger platforms, while maintaining the core gameplay and fun play experience from Hasbro’s iconic Battleship Game," Richard Cleveland, VP of Hasbro Digital Gaming. "We are thrilled to be able to provide consumers new and unique ways to enjoy thisclassic family favourite."

Battleshipfor Instant Games is developed by CoolGames’ in-house studio and is based on HTML5 technology. CoolGames was a launch-partner for Facebook Instant Games in November 2016. Other successful titles that were released on Messenger include Arkanoid, Snakeand Jewel Academy.

CoolGames plans to launch several new AAA titles for Instant Games in the coming months.

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