Hello Kitty goes mobile

Comment Retail Services scoops mobile rights for popular brand.
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Comment Retail Services - which creates tailored telephone and entertainment packages for retailers - has sealed a deal with Hello Kitty owner Sanrio to become the exclusive licence holder in the UK and Ireland for branded mobile phones, MP3 players, MP4 players and specific other electronic goods and services.

The firm is now developing a range of products and services featuring the cure cartoon character. These will include handsets, as well as other electrical hardware, accessories and content. Products are due in the second half of this year.

"The Hello Kitty brand is a valuable asset and we wanted to partner with a company that is focused on delivering the best customer experience to the millions of fans," said Roberto Lanzi, president of consumer products (EMEA) at Sanrio.

"Comment's vast experience in the mobile market, along with its commitment to delivering first rate service and solutions, makes it the ideal partner to bring Hello Kitty to mobile."

Caroline Preston, sales director at Comment Retail Services, added: "Hello Kitty is an incredibly popular character and we are delighted to have secured this fantastic opportunity to bring her to mobile phones in the UK and Ireland."


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