Inno-Wear Gears up

Swiss company adds Epic's Gears of War to its licensed apparel line-up.
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Inno-Wear, the Swiss firm which specialises in creating apparel and other licensed product lines based on video games, has teamed up with Epic Games for a range of Gears of War 2 merchandise.

The company already boasts a wide catalogue of licences from the video gaming world, including the likes of Resident Evil, Tomb Raider, Devil May Cry, Mario, Sonic and Zelda.

"We are delighted that Epic has entrusted us with Gears of War, reinforcing our position as the leader in gaming licensing," said the firm's development director, Aurelien Palasse. "Our challenge is now to develop unique end-of-the-year offers for our European distributors."

The game is scheduled for release in November, with product available around the same time.



For a company still in its infancy, Inno-Wear has certainly packed a lot in since it was formed in November 2006. Its philosophy is to ?take an active part in the development of the video games industry? and it has already carved a niche in the branded apparel sector, with over 50 video games licences in its catalogue.

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