ITV moves further into gaming space

Nintendo versions of I'm A Celebrity and Countdown arriving later this year.
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ITV Studios Global Entertainment is partnering with Mindscape to bring I’m A Celebrity… Get Me Out of Here! and Countdown to Nintendo's Wii and DS platforms.

I’m A Celebrity… Get Me Out of Here! will be launched in UK stores on Nintendo Wii and DS this winter. Fans of the show will be challenged to endure ‘Bush Tucker Trials’ and play fast paced strategies to look after the camp and avoid being voted off in order to be crowned King or Queen of the jungle.

Countdown on Nintendo DS and Wii will be launched in the UK in November, challenging the public to become a contestant on the show and face an opponent or engage a friend in a battle of wits, competing against the clock in games of lexical dexterity and numerical agility.

Aysha Kidwai, director, international merchandising and licensing at ITV Studios Global Entertainment, said: “Countdown and I’m A Celebrity… Get Me Out of Here! are two of television’s most watched and loved entertainment game-shows, they are the perfect fit for these new and exciting family games on Nintendo Wii and DS. The extensions are representative of our strategy for bringing ITV Studios biggest shows to life through high-quality and compelling consumer products.”

Earlier this year, ITV Studios Global Entertainment announced a licensing agreement for Coronation Street on Nintendo DS, due in 2010.


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