Jakks signs Nintendo toy and costume deal - Licensing.biz

Jakks signs Nintendo toy and costume deal

Halloween costumes, plush, toys and more based on Mario and friends on the way.
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Jakks Pacific has reached an agreement with Nintendo of America for a host of official toys and costumes.

It will manufacture and supply a line of toys and consumer products across the world (except Japan and Korea), based on a popular library of Nintendo characters, including Mario, Luigi, Donkey Kong, Princess Peach, Game Link and Zelda.

Jakks' Halloween costume division, Disguise Inc, will launch costumes and accessories for the 2013 Halloween season. 

Jakks will also produce toys, games, playthings, novelties, plush and key chains. It's expected to launch this new range at retail in spring 2014. 

“Nintendo is a classic brand rich in content that appeals to today’s kids, parents and collectors alike and we are excited to partner together to bring their video game heritage to life in the toy aisle,” said Jack McGrath, COO, Jakks Pacific. 

“We are looking forward to expanding our top-tier roster of properties through this comprehensive licensing deal, which covers a wide array of category rights for almost all Nintendo properties, and for nearly all worldwide territories.”

Steve Singer, Nintendo of America’s Vice President for Licensing, added: “We are eager to offer, a robust and comprehensive line up of products to satisfy our fan base and generations of Nintendo enthusiasts.

“This partnership with Jakks Pacific affords us tremendous opportunity to grow the presence of our iconic brands at retail.”

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