A special $5 Madden NFL Box will be available at KFC outlets across the US following a deal between the two firms.
There are six different meals to choose from, each with a Madden NFL cup. There are four cups featuring NFL players Calvin Johnson Jr, Philip Rivers, De Marcus Ware and Brian Westbrook.
"It's exciting to announce the kick off of our $5 Madden NFL Box, and with six different ways to customise your meal, you could say KFC is bringing back the option play," said Javier Benito, executive VP of marketing and food innovation for KFC. "In addition to a full meal and drink for only $5, there are also thousands of opportunities to score free Madden NFL 10 games."
In addition, KFC, NFL and EA Sports have joined forces to offer the '200 Games a Day Giveaway'. A total of 6,000 games will be given away in 30 days, with another 250 being given away in the next 30 days. Game codes are available in the Madden NFL Box, with also offers gamers a $10 discount on the game.