King expands licensing programme for Candy Crush with two new agents

J&M Brands will manage the brand across the Benelux region, while Paris Arabesques will represent Candy Crush in North Africa.
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King Digital Entertainment has expanded its international licensing programme by appointing two new agents to represent its gaming franchise Candy Crush.

J&M Brands will manage the brand across the Benelux region, while Paris Arabesques will represent Candy Crush in North Africa.

“We’re pleased to welcome J&M Brands and Paris Arabesques on board,” said Claes Kalborg, licensing director at King.

“Their established retail relationships, and strong track record in developing impactful licensing programmes for some of the world’s leading consumer lifestyle brands, makes them the ideal partners to bring Candy Crush products to their respective regions.”

As part of the deal, King will work alongside the two companies building and strengthening its Candy Crush consumer products offering in these territories.

King is also looking for licensees across multiple categories including apparel, food and beverage, electronics, health and beauty and stationery.

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