Popular children's festival, LolliBop, The Big Bash for Little People, has partnered with the UK's leading children's charity Barnardo's for 2013.
The charity will be the official partner of the three-day event and will be hosting a special Big Toddle - a sponsored walk for little ones - around the Queen Elizabeth Olympic Park site for the event's duration.
Barnado's will also be running an area over the weekend, offering arts and crafts, costume making for the Big Toddle, photo opportunities and more.
The area will join a plethora of events and popular brands in a line-up boasting some of the biggest names in children's entertainment.
CBeebies hero Justin Fletcher will perform to crowds on Saturday, August 17th and Sunday, August 18th, while Postman Pat, Skylanders, Dick and Dom, Hello Kitty and rastamouse an Da Easy crew will be among those appearing on Friday, August 16th.
The festival will also hold hundreds of activities, workshops and interactive demos for kids.
Event manager, Jenny Kane, said: "LolliBop is set to be bigger and better than ever this year and we are delighted to have Barnardo's on board as our charity.
"The festival is all about kids, ultimately, and it seems a great fit to be supporting an organisation that helps so many children around the UK.
"We're sure our little visitors will love getting involved with the Barnardo's Big toddle at LolliBop and meeting the mascot, Todd, while our bigger ones will be interested to learn more about the work of this important charity."
Charlotte Cooper, Toddle manager from Barnardo's, said: "We are extremely excited and proud to be partnering with LolliBop.
"As the UK's largest children's festival, it's a fantastic opportunity for us and we are really looking forward to meeting lots of parents and children throughout the event.
"We regularly run Big Toddle events all over the UK, but the Queen Elizabeth Olympic Park has to be one of the most exciting places we've ever done it. we hope as many children and parents as possible get involved in this event and make it the most successful Big Toddle yet."
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