Love is... cartoon gets digital revamp - Licensing.biz

Love is... cartoon gets digital revamp

The classic cartoon has been transformed into an app for iOS and Android devices.
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Classic daily carton strip, Love is… is heading to the digital space, with its first StoryGIF app for Android and iOS devices.

Users can choose from a variety of classic Love is… images to create customisable text-ready animations to share with friends or family.

“The Love isbrand is a timeless, sweet and endearing property that so many of us have come of age with,” said Love is… StoryGIF creator, Naz Amarchi-Cuevas.

“We are so happy to bring it to life digitally, to help our users express their feelings. Who said texting couldn’t be romantic?”

The new app will cost users $0.99 to download, which will boast additional celebration-themed content for the property at key times throughout the year.

Minikim Holland B.V.,who owns the Love is… brand, said: “We are thrilled to be able to offer Love is in this new, contemporary and sharable way.”

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