Microsoft partners with Tinderbox to develop product lines for Xbox titles

Tinderbox is looking to secure licensing partners for Forza Motorsport, Killer Instinct and State of Decay.
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Tinderbox, the digital division of brand extension agency Beanstalk, has partnered with Microsoft Studios to develop global consumer product lines for certain titles within the Xbox portfolio. 

Tinderbox will support Microsoft's Turn 10 Studios and Launchworks in securing licensing opportunities across multiple categories for Xbox franchises Forza Motorsport, Killer Instinct and State of Decay.

The Forza Motorsport series has sold over 10 million copies worldwide with Forza Horizon 2 launching on September 30th, 2014.

Killer Instinct, a modern reboot of a 1990s arcade game, launched last year exclusively for Xbox One as a free download while State of Decay is a zombie-survival game that launched on Xbox 360 in 2013 and has sold over 1.5 million copies to date. 

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