Monster-breeding app game, My Singing Monster secures plush deal with Commonwealth Toys

The new partnership will see Commonwealth Toys produce a complete line of plush toys in all sizes for the global market.
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Wind Sun Sky, Skybound Entertainment and Big Blue Bubble have licensed their joint gaming app property, My Singing Monsters to Commonwealth Toys.

The new partnership will see Commonwealth Toys produce a complete line of plush toys in all sizes for the global market.

“We are incredibly excited about the opportunity to work with Commonwealth Toys,” said Catherine Winder, CEO of Wind Sun Sky, and producer of the game’s animated series.

“With its roster of strong brands and its excellence in this category, we are excited to bring our plush toy programme to life for our fans and collectors.”

Alec Kessler, executive vice president of Commonwealth, added: “We are thrilled to have been granted the rights to produce My Singing Monsters plush. This brand has an enormous following and massive fan engagement.

“We’ve been keeping our eye on this property for a while and see incredible retail toy and collectable potential for both the game and future animated series.”

The first characters will roll out in time for the 2018 holiday and will be offered through e-commerce and select retailers.

The line will continue to build a collection of characters in a variety of sizes with plans to incorporate the musical abilities of the monsters.

The deal was brokered by Alita Friedman, CEO of Alita’s Brand Bar and licensing agency for the My Singing Monsters franchise.

My Singing Monsters is a popular top-grossing game on the App Store and Google Play, with more than 70 million players worldwide. It explore rich worlds in which players engage in discovery and creativity to breed and feed Singing Monsters to build unique melodies.

Commonwealth Toys has added the IP to its growing line up of licenses that includes the likes of Angry Birds, Sponge Bob, JoJo Siwa, PAW Patrol, Fingerlings, Smooshy Mushy and more.

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