Moose Toys launches Disney Crossy Road merchandise - Licensing.biz

Moose Toys launches Disney Crossy Road merchandise

The firm will produce micro figures, backpack hangers and plush based on the hit mobile game.
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Moose Toys has announced a new toy line for the hit free-to-play mobile game Disney Crossy Road.

The game, created in collaboration with Melbourne’s leading game studio Hipster Whale, features 8-bit designs of classic Disney characters as they attempt to cross an endless road in Frogger-style gameplay. Since its launch one year ago, the game has been downloaded more than 31 million times and has garnered nearly 170 billion in-game steps taken.

The initial collection includes collectable micro figures, backpack hangers and plush and features a large number of Disney and Pixar characters who also star in the app. These include beloved characters from Disney and Pixar worlds, such as Mickey Mouse, Donald Duck, Buzz Lightyear, Simba, Baymax and more.

The collection will be available at select retailers starting April 1, 2017.

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