Nintendo hints at a Hollywood comeback - Licensing.biz

Nintendo hints at a Hollywood comeback

20 years after the release of Super Mario Bros. the firm has hinted at its return to the big screen with IP development plans.
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Nintendo has hinted that it may be making a return to Hollywood over 20 years after its 1993 big screen disaster Super Mario Bros.

The games company has staunchly protected its collection of characters from the movie world since the release of the critically-panned title that saw Bob Hoskins take on the role of the famed plumber.

However, evidence that Nintendo has started to rethink its stance and begin talks with Hollywood emerged in the firm’s June earnings.

“For Nintendo IP, a more active approach will be taken in areas outside the video game business, including visual content production and character merchandising,” said the firm.

The new approach in developing the firm’s IP will be overseen by Nintendo’s software planning and development division, run by Shigeru Miyamoto.

Nintendo has made a few subtle moves towards the big screen over the past few years, including a cameo for Bowser in 2012’s Wreck-It Ralph and a starring role for Donkey Kong in 2015’s Pixels.

In an interview with Fortune, Miyamoto said: “As we look more broadly at what is Nintendo’s role as an entertainment company, we’re starting to think more and more about how movies can fit in with [Nintendo] and we’ll potentially be looking at things like movies in the future.”

Three months ago the games company unveiled a partnership with Universal Studios to create theme park rides and attractions based on Nintendo characters.

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