The hit Angry Birds brand is moving into the baby gift category.
SwaddleDesigns has been awarded the rights by Rovio and will introduce a range of products from October in the US.
These will include Ultimate Receiving Blanket, Marquisette Swaddling Blanket, zzZipMe Sack wearable blanket, Baby Lovie security blanket and Baby Burpies.
"As parents, one aspect of Angry Birds we appreciate is how protective the birds are and how much they love their offspring," said Lynette Damir, CEO at SwaddleDesigns. "It's one of the characters' endearing qualities that resonates with parents everywhere, and a key reason we believe Angry Birds fans will be enthusiastic about our new line of Angry Birds baby products."
Claes Kalborg, SVP licensing and brand strategies at Rovio, added: "SwaddleDesigns is the ideal partner to create official Angry Birds baby products. We're excited to make a foray into the baby gift category."