Now Gemma adds Nintendo partyware

Licensed greetings specialist scoops European rights for kids partyware category.
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Performance Brands and Gemma International have added kids partyware to its portfolio of branded Nintendo products.

Gemma's range is due to launch in spring/summer 2011 and will include plates, cups, napkins and table covers, as well as room banners, place mats and loot bags.

The deal follows the signing of the rights for the greetings and gift packaging categories in October 2009.

"We are very pleased to have added the party category to our licensing agreement," offered Gemma's licensing director, Tim Rudd-Clarke. "We have already had great feedback for our greetings and gift packaging ranges and are really excited about taking the party range to market."

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