Now Playboy goes mobile

THQ Wireless to exclusively develop branded mobile games.
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Playboy-branded mobile games are headed our way, following an exclusive deal between THQ Wireless and Playboy Enterprises.

The multi-year agreement covers the development and publishing rights to multiple Playboy-branded, lifestyle themed, non-nude mobile games featuring bikini-clad Playmates to be released worldwide.

The first title, Playboy Games: Pool Party, is due to launch in the summer.

"Given the extensive appeal and popularity of the Playboy brand, mobile games based on this licence are sure to provide a fun and entertaining experience," said Adam Comiskey, VP international at THQ Wireless. "We are ideally positioned to provide engaging games with the hallmark of the Playboy lifestyle."

Ed Lang, senior VP of mobile at Playboy Media Group, added: "The number of Playboy fans around the world has never been greater and that popularity is reflected in the growing sales of Playboy-branded products and services. Given the growth of the mobile industry, we're excited to join THQ Wireless in offering this next generation form of entertainment to consumers."

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