September will see the release of Hell's Kitchen: The Video Game, based on the TV show featuring celebrity chef Gordon Ramsay.
Ubisoft has signed up the rights to the game, which will roll out on Nintendo's DS handheld and Wii console, plus PC and Mac formats. Developed by Ludia - which has worked on a number of original and branded properties including American Idol and The Price is Right - the game will allow players to experience the show's high pressure kitchen and dining room challenges, while a rendered 3D Ramsay watches their every move.
After executing the three phases of an order - preparation, cooking and service - Ramsay will score each meal. As they progress through the game, players will be rewarded with access to recipes from Ramsay's own repertoire.
"Hell's Kitchen has everything a great video game needs: pressure, excitement and intense competition," said Tony Key, senior VP of sales and marketing at Ubisoft North America. "We are very excited to be bringing the intensity of celebrity chef Gordon Ramsay and the Hell's Kitchen experience to the virtual world this fall."
Ramsay added: "I had a great time doing the voice for my own animation. Being in a video game is a new experience for me and I'm very pleased with the results."
The news comes hot on the heels of Atari signing up Jamie Oliver to appear in his own game.