NY Toy Fair 2018: PhatMojo reveals new Bendy and the Ink Machine toys

Action figures, plush, cosplay, collectables and more are on the way.
Author:
Publish date:
Social count:
0
Screen Shot 2018-02-19 at 16.16.28.png

PhatMojo has revealed new toys and merchandise for TheMeatly Games' hit title Bendy & the Ink Machine at NY Toy Fair.

The all-new assortment includes action figures, plush, cosplay, collectables, and more. Toys will be available at retailers this spring. Additionally, the groups will soon announce new agreements with several new hardlines and softlines licensees.

Bendy is a first-person horror/puzzle game which launched in February of last year and has gone on to attract a cult fanbase. Three of five chapters of the game are available now with the final two episodes dropping in 2018. The game will also be coming to all major gaming platforms, alongside a new mobile spin-off title Bendy in Nightmare Run.

The game has been a hit on YouTube, generating millions of combined views and a strong, dedicated fan community. Exclusive licensed products debuted in Hot Topic last year and enjoyed strong sales.

PhatMojo CEO, Shawn McCarthy sums up the franchise as "a dream come true."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.