To celebrate Mario Day, Nintendo has brought their iconic plumber to the Google Maps app.

The Wii U version of the hit game franchise will welcome Nintendo's leading man with an array of themes and musical tracks taking from Super Mario 64, as well as a cast of characters.

Five Element Distribution supplying new range of licensed Nintendo products.

Mario joins the likes of Duck Hunt and the cast of Zelda in the line that includes the popular Sk8-Hi, Old Skool, Authentic and Slip-On.

Mario, Luigi, Toad and Princess Peach will join the line-up in a game that will boast a special Mario Rule during gameplay.

Licensing.biz chats to the man that was there from the beginning, LIMA UK's Kelvyn Gardner about the evolution of video games in licensing.

Happy Meals sold in the US between April 26 and May 22 will come with a character from Nintendo's stable of mascots.