OPINION: Why demand for Animal Crossing merch is rising

Wired's GeekDad on how Nintendo's unusual brand is getting involved with collectables.
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There are some videogames that tie merchandise into the fabric of the game. 

Disney Infinity and Skylanders use toy figures to access characters and features for example.

However there are some other games that have spun off their own merchandise based on the popularity of the game itself.

An interesting example here are the Animal Crossing games that have been steadily growing in popularity on Nintendo consoles since they first launched on the Gamecube. This is a video-game with a difference - rather than an experience that you play through and finish, Animal Crossing offers a world that changes according to the real world’s seasons and time of day. 

With the newest game in the series, Animal Crossing New Leaf, about to hit stores mid June, I suspect the desire for related Animal Crossing paraphernalia will grow stronger. 

Read the full opinion piece here.

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