Pac-Man to make small screen debut in MENA region

41e grants TV rights to MBC3, MBC3HD and MBC3 USA
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Pac-Man and the Ghostly Adventures is coming to TV channels in the MENA region.

41 Entertainment has granted the TV rights to MBC3 and MBC3HD, as well as MBC3 USA in Arabic.

The deal is for seasons one and two and they are scheduled to start broadcasting in early 2014.

MBC3 is the first Free To Air children's channel in the MENA region and has a demographic of children aged between three and 14.

“Pac-Man has a long history and legacy. We were excited to hear that this well-known game has now become a TV animation," said Ashraf Younis, MBC3 senior channel manager.

"The quality, look and feel of the animation was behind our decision to acquire it. We are very confident that MBC3 channel and its Licensing and Merchandising arm are the right partners to bring this IP to today’s young generations to enjoy.”

Avi Arad, executive producer of Arad Productions added: “It is great that MBC3 has joined the PAC-MAN family so that Arab kids, wherever they are, can enjoy this property."

41e has also appointed MBC Licensing & Merchandising as its agent in the region to handle licensing and merchandising activities and toy and game distributor Toy Triangle has already signed on to distribute toy products based on the property.

“MBC3 is the leading entertainment channel and their licensing division handles a number of well-known children’s brands," said Allen Bohbot, CEO of 41e.

"Pac-Man is in good hands with MBC and Toy Triangle in this fast growing region.”

Norman MacDonald, Vice President of Toy Triangle added: “We are very excited to distribute the Bandai toy line and perhaps others as we look to build a big program around Pac-Man in 2014.”


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