Paladone Products will roll out the first ever line of Tetris brand giftware later this month.
Having secured a deal with The Tetris Company, Paladone will launch the collection in two phases, the first in October and then then second in summer 2012.
Products available in the first roll out include heat-changing mugs, cufflinks, jigsaw puzzles and Tetrimino shaped stress blocks.
The initial range will be expanded during the second launch to include more gifts and gadgets.
"Now the Tetris brand has expanded from electronic games to merchandise products, we are honoured to have this opportunity to develop a giftware range under the Tetris licence," commented Hannah Scroggs, new product developer at Paladone. "The instantly recognisable Tetrimino shapes provide a wealth of inspiration for some truly innovative gifts. The positive response from retail buyers who have seen the initial range has been overwhelming."
Henk Rogers, MD of The Tetris Company, added: "The Tetris brand has become a lifestyle and we're thrilled to introduce the first line of Paladone products."