Penguin acquires world publishing rights to Skylanders Universe magazine

Publication will launch in October in the UK.
Author:
Publish date:
Social count:
0
Skylanders.jpg

Penguin UK has acquired the world publishing rights to Skylanders Universe magazine.

The title is based on Skylanders Spyro's Adventures, Skylanders Giants and Skylanders Swap Force video games.

The deal means that Penguin is taking its first steps into magazine publishing. It will work alongside brand owners Activision and Immediate Media, which will produce the global magazine content and distribute the title in the UK.

The first issue will launch in October, with 13 issue published yearly. Penguin has also begun coordinating with key partners to make the magazine available worldwide.

"We're delighted to have acquired the rights for Skylanders Magazines and to be working with Immediate Media and Activision on such an exciting project," said Susan Bolsover, head of licensing and consumer products at Penguin. "The new magazine, like our Skylanders books, will give fans the chance to enjoy the story of the Skylanders beyond the game with fun, vibrant and engaging content."

Ashley Maidy, VP global licensing and partnerships at Activision, added: "Penguin has been an anchor partner to our franchise and merchandising programme since their launch in 2012. Their clear understanding and grasp of the brand combined with Immediate's strong magazine footprint will give our global fans new experiences and opportunities to further immerse themselves into the world of Skylanders."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.