E1 Entertainment is continuing to find new brand avenues for its Peppa Pig brand, revealing that the character will be appearing in a dedicated Nintendo Wii game later this summer.
P2 Games will release Peppa Pig The Game on August 21st on the format. it follows on from the success of the Nintendo DS game which launched in November 2008, and continues to retain a top 20 position in the Nintendo DS full price chart.
P2 Games will be supporting the release with an integrated marketing campaign, including print and online advertising, as well as significant in-store retailer support. This activity will be backed up with a national PR drive covering TV, online, national and regional press, radio and magazines.
Ubisoft will be distributing the Peppa Pig title in the UK and Eire, as well as the forthcoming Peppa Pig 2 game and PC products.