Pinky & Perky drive continues - Licensing.biz

Pinky & Perky drive continues

Licensing programme grows with new video game from Avanquest.
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PPC Enterprises is continuing to build the licensing programme for Pinky & Perky, revealing a PC game has now gone into production from Avanquest.

The show - which has been a huge hit since debuting on CBBC in November 2008 - is already gearing up for the launch of the toy line in autumn/winter from Martin Yaffe.

The collection will include a Pinky and Perky megaphone, walkie talkie headsets, a singalong microphone, joke sets, inflatable chairs and a remoted controlled car.

The duo will also be treading the boards in a new stage show, courtesy of children's theatre company Fiery Light, the team behind the LazyTown Live show.

"Pinky and Perky are incredibly hot at the moment, the show itself is hugely popular and we have been successful in moving the brand into a variety of sectors - there's certain to be more to come, these two pigs are absolutely flying at the moment," said Mark Hurry, PPCE legal and commercial director.

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