Plants vs Zombies signs new apparel and greetings partners

Smith and Brooks and Portico join growing list of international licensees for gaming brand
Author:
Publish date:
Social count:
0
plantsyea.gif

Global gaming brand, Plants vs Zombies has secured two new licensees, expanding the property's presence in apparel and greetings cards, wrap and tags.

Joining a growing list of licensees in the UK, Smith and Brooks has signed with the brand - represented across Europe by Bulldog Licensing - to produce a new line of apparel.

The Plants vs Zombies branded line of greeting cards, wrap and tags will come to the UK courtesy of Portico.

The brand's latest partners join a growing licensing programme that includes the likes of K'Nex, Character Options, Penguin, Titan, Magic Box and Character World.

"Plants vs Zombies is rapidly becoming an iconic brand," said Bulldog MD Rob Corney.

"The imagery is instantly recognisable and with strong characterisation, cross category scalability and a huge consumer reach, tho is an ideal brand for the licensing market.

"We are already seeing strong sell-through across a number of product lines, so we are expecting these new products to perform very well at retail."

The popular franchise now enjoys two chart topping mobile games, with the original Plants vs Zombies title achieving more than 140 million downloads worldwide.

Bulldog Licensing is now preparing itself to the launch of Plants vs Zombies' console debut with new title Garden Warfare arriving this spring.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.