Playfusion scores success at TIGA

Playfusion's connected play product Lightseekers was enjoyed praise at the award show.
Publish date:
Social count:
Screen Shot 2017-11-08 at 16.01.18.png

Cambridge-based games developer was a big winner at the the TIGA awards, held at the Victoria and Albert Museum in London last week.

This year’s Games Industry Awards was organised by TIGA, the network for games developers and digital publishers and the trade association representing the video games industry.

The group celebrated the best in games, business and education in the video games industry, awarding Lightseekers the Technical Innovation award. 

The 50-strong firm, which has studios in the UK and the USA, also scooped the best small Independent Studio award for the work on their innovative game/toy hybrid project.

“We were delighted to see the passion and hard work from our entire team recognised by the Industry," commented CEO and co-founder, Mark Gerhard.

"To leave with two prestigious awards was a real privilege and honour, we are very thankful to the judging panel for selecting us as their winners. It has been a whirlwind two years as we worked hard to bring our platform as well as first game title, Lightseekers, to market this summer and these award wins will only spur us on more we set our sights on an even bigger year in 2018!”

TIGA’s judges recognised that PlayFusion has developed breakthrough artificial intelligence and robotics technologies to enable immersive mixed-reality experiences. Together, these comprise the world’s first comprehensive mixed-reality platform spanning Computer Vision, Audio Recognition, IOT Hardware, Machine Learning and Deep Data.

“We are thrilled that PlayFusion has received two fantastic accolades at the TIGA Games Industry Awards” added Nicola Jenkins, head of marketing UK at TOMY. “The Lightseekers collection brings something very exciting to the market and there is lots more to come as we have big plans to expand our range in 2018.”

Lightseeker toys utilise the unique FusionCore, a high-tech, powerful mini-computer embedded within each action figure and the “brains” behind the smart connected toys which completely eliminates the need for cumbersome NFC portals, delivering real time two-way interaction between 7” articulated smart action figures and the Lightseekers game.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.