Video games specialist PopCap has inked a number of deals to expand its properties into the consumer products arena.
Products based on the Plants vs Zombies franchise will begin to appear shortly, with plans also afoot to bring Bejeweled and other properties for early 2013.
These mark the first major partnerships that PopCap has secured for its properties in the consumer products marketplace in North America and Europe.
Bioworld Merchandising will be creating apparel, headwear, bags and accessories; Jazwares is developing a series of plush toys, figurines and electronic accessories such as headphones; Walls360 will have a starting line-up of wall graphics including individual characters and exclusive bundles; Funko will be creating Plants vs Zombies versions of its Pop Vinyl Figures; MjC International is working on adult sleepwear and boxers; while, finally, Trends International is developing calendars and posters.
"We're taking a measured, deliberate approach to licensing our IPs, focusing on quality brand extensions that expand our unique game icons and experiences for our fans in authentic, meaningful ways," said Brennan Townley, director of brand licensing at PopCap Games. "The partnerships we've announced today represent partnerships with some of the most highly regarded licensees in their respective categories."