Rovio explores Angry Birds licensing options -

Rovio explores Angry Birds licensing options

Firm to launch plush toys in time for Christmas as brand extends outside of mobile.
Publish date:
Social count:

It's the number one paid for iPhone app, and now mobile games firm and IP owner Rovio is looking to move Angry Birds into the more traditional licensing arena.

Following in the footsteps of Crazy Frog - which broke out of mobile entertainment to become a mainstream phenomenon earlier this decade - Rovio has launched its own ecommerce site to sell Angry Birds plush.

Five toys are available, each based on one of the birds in the hit game and priced at $14.99.

Sister site Mobile Entertainment has also reported that Rovio is in talks with Hollywood studios over cinematic projects for Angry Birds.


Featured Jobs

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.